Introduction
Renowned singer-songwriter Bryan Adams has returned with a heartfelt new track titled “Never Ever Let You Go,” offering fans a glimpse into the emotional depth of his upcoming album. Released alongside a vivid and colorful music video, the song marks another chapter in Adams’ legendary career.
The music video features British actress and model Elizabeth Hurley, who joins Adams in a visually stunning setting—an amusement park lit by the glow of a neon-lit roller coaster. The video alternates between scenes of the two riding the roller coaster and intimate moments of Adams performing the deeply personal ballad.
A Song About Emotional Growth and Connection
“Never Ever Let You Go” is a tender ballad that explores the challenges of vulnerability and emotional openness. The lyrics tell the story of someone who once kept their feelings hidden but is now ready to embrace intimacy and connection: a reflection of personal growth and the courage to love without reservation.
This song is the third single from Adams’ forthcoming studio album, Roll With The Punches, set to release on August 29. It follows the previously released tracks “Roll With The Punches” and “Make Up Your Mind,” both of which set the tone for an album centered on resilience, relationships, and personal truth.
A Visual Companion to the Music
The collaboration with Elizabeth Hurley adds a nostalgic yet cinematic flair to the music video. As the roller coaster weaves through the night, so does the emotional journey of the song, creating a visual metaphor for the ups and downs of love and the thrill of opening one’s heart.
Watch the official video for “Never Ever Let You Go” below:
Upcoming Album and North American Tour
Along with the new single, Bryan Adams is preparing for the release of Roll With The Punches, an album that promises to blend his signature sound with reflective storytelling. The release is scheduled for August 29, giving fans just a few more weeks before they can hear the full collection.
To celebrate the album, Adams will launch the “Roll With The Punches” North American Tour this fall. The tour begins in Canada on September 11, with shows across the country before heading to the United States starting October 25 in Uncasville, Connecticut.
Fans can look forward to dynamic performances, with special guests The Sheepdogs and Amanda Marshall joining the Canadian leg of the tour. For U.S. audiences, rock duo Pat Benatar & Neil Giraldo will serve as the opening act for all 21 U.S. dates.
Looking Ahead
“Never Ever Let You Go” continues to showcase Bryan Adams’ ability to craft music that resonates deeply with audiences of all ages. With a new album on the horizon and an ambitious tour ahead, 2025 is shaping up to be a milestone year in Adams’ enduring career.