Introduction
In his new single “Never Ever Let You Go,” Bryan Adams invites us into a tender moment of vulnerability, blending his signature raspy vocals with sweeping guitar lines that feel like a warm embrace. Released on May 9, 2025, this track marks the third preview from his upcoming seventeenth album, Roll With The Punches, due August 29, 2025. The vibrant music video, starring Elizabeth Hurley and directed by Ben Ib, plays out in a neon-lit amusement park and underscores the song’s message of letting down walls and embracing connection.
From the very first chord, “Never Ever Let You Go” feels like a confession whispered over a campfire. Adams co-wrote the song with producer Mutt Lange, channeling decades of craftsmanship into lyrics that confess, “I used to keep things deep inside”. It’s a universal story—how we guard our hearts until someone special convinces us it’s safe to let them in. The music swells gently behind him, each guitar note echoing the hesitance and the hope in his voice.
Watching the video, you’ll see Adams and Hurley riding roller coasters and sharing laughs under pulsing lights. Those flashes of fun mirror life’s highs, while quieter shots of Adams singing alone capture the introspection at the song’s core. It’s cinematic yet intimate—a perfect companion to the lyrics’ mix of fear and excitement about emotional risk.
This isn’t just another rock ballad; it’s a reminder that even the toughest among us carry tender spots. Early reactions have been mixed—some fans praise its raw honesty, while others long for the anthemic energy of Adams’s ’80s classics. Personally, I find its quiet vulnerability refreshing: it begs the question, “When was the last time you let your guard down?”
As Adams gears up for his Roll With The Punches world tour, this song signals a chapter of reflection and reconnection. Whether you stream it at home or belt it out live, “Never Ever Let You Go” promises to be a highlight—a moment to feel seen, heard, and understood.
Video
Lyrics
[Verse 1]
It takes time to find the one
But that’s easier said than done
Kept my cards close to my chest
To keep my mind at rest
Never wanted to be so frustrated
To make a mistake when I should have waited
Now I found you, you should know
I’ll never ever let you go
[Chorus]
Never ever, never ever let you go
Somehow, someway, always let your feelings show
No how, no way, they grow and grow and grow
Never ever, never ever let you go
[Verse 2]
Used to keep things deep inside
Don’t know why I never tried
Things would get really rough
And I thought I wasn’t good enough
Everybody’s looking for pure perfection
When all you really need is a close connection
Now I just wanna let you know
I’ll never ever let you go
[Chorus]
Never ever, never ever let you go
Somehow, someway, always let your feelings show
No how, no way, they grow and grow and grow
Never ever, never ever let you go
[Bridge]
I thought the door was shut
I got a feeling in my gut
A head-on collision to my heart
I was all closed up
I was tried and tested
That’s the price you pay
When you least expect it
[Chorus]
Never ever, never ever let you go
Somehow, someway, always let your feelings show
No how, no way, they grow and grow and grow
Never ever, never ever let you go
[Outro]
Never (Never) ever (Ever), never ever let you go (Never ever let you go)
Somehow, someway, always let your feelings show (Well, let your feelings show)
No how, no way (No way), they grow and grow and grow (They grow and grow and grow)
Never ever (Never), never ever let you go (Never ever let you go)